Milano Liu founded Bodun Sports Glove Co., Ltd. and registered his own brand “boodun”.
started investing and moving new factory
Because it was mainly based on foreign trade OEM orders. At that time, the international economy was sluggish, and the foreign outdoor market was also affected. The market environment was not satisfactory at that time.
Guangzhou Burtono Sports Glove CO.,LTD changed its name to “Guangzhou Burtono Sports Equipment CO.,LTD “. after 7 years of development, the production department has reached 60 people, the mainland has a branch factory, and has an office in Shenzhen.
Bodun only has a certain brand at home and abroad, in order to brand have more users familiar with and expand more products
In July of the same year, quality management certification was carried out and an intellectual property system was established.
The annual turnover has exceeded 10 million.
It’s relatively early to contact e-commerce, but it was done by OEM of the factory, without self-brand awareness.
In the same year, Our company settled in Tmall, but did not pay attention to it.
Started to form a team, opened a store on Tmall, the team number of 3 people, plus a customer service, a PS, 2013 self-branded products also increased from zero to more than 10, in 2013 Tmall turnover is more than 550,000,and Built a wholesale team at the same time in 2013
Started to get involved in sports safety products, the team developed to 5 people, opened the Jingdong store, this year for the first time to participate “double eleven” in Tmall, the same day orders more than 1,500 orders, everyone is very excited, the Tmall turnover is more than 1.2 million.
Participate in the training of Alibaba, and realize that our product audience is small, but we have factory cooperation, we must carry out retail and wholesale at the same time, and gradually begin to pay attention to Alibaba. In July, we joined the first batch of strong businesses and obtained the support of traffic. Our e-commerce team has grown to 9 people, and the overall sales of e-commerce has grown to around 3.2 million.
In the same year, Milano Liu went to the Hangzhou headquarters to sign an in-depth cooperation strategy, and scheduled Alibaba to reach 10 million sales goal in the next year. Milano Liu participated in the presidential training camp of the Alibaba organization. Our company's development is inseparable from the team's cooperation and joint efforts, and. They organize training in store operations and art design in Guangzhou, Foshan. Each of the next goals and plans is inseparable from the team's efforts, the development of new products, the involvement of new categories.